DRYWORLD hand Watford their biggest ever commercial deal

Watford have secured the biggest sponsorship sum in its history by signing a three-year deal with DRYWORLD, who will become the club’s new technical partner.

We understand the deal, which ends the club’s association with Puma, is worth several million per year and, we are told, eclipses the amount 138.com pay per year as shirt sponsor, an arrangement that still has a year to run. The deal with DRYWORLD, which will supply the Hornets with playing kit, replica kit and training wear, is also the first major one struck by Spencer Field, the club’s commercial director who replaced Alan McTavish after he moved to Everton at the start of the season. Watford will also change catering partners in the summer after exercising a break clause in the previous deal with Lindley Venue Catering.

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Commercial director Spencer Field

“We are delighted to partner with DRYWORLD, who share our desire to innovate and compete with the biggest organisations in our industries,” said Field. “Further, as the largest sponsorship deal in the club’s history, this relationship is representative of the dramatic growth in the commercial appeal of Watford Football Club. As we continue to grow as a club, both on and off the field, it is imperative that we work with companies who are ambitious and forward-thinking. DRYWORLD’s ground-breaking technology and advanced design will ensure that our players and fans have access to the highest quality sportswear products in 2016/17 and beyond.”

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DRYWORLD also partner Queens Park Rangers, recently agreeing a ten-year deal to be their technical kit suppliers. Watford represent DRYWORLD’s first deal with a Premier League club as they ambitiously bid to crack the UK and US markets, taking on giants like Nike and Adidas.

“We are extremely pleased to announce this partnership with Watford FC,” Craig Stewart, DRYWORLD’s Director of Global Operations, said. “Not only do we have the opportunity to showcase our brand and exceptional product range in the Premier League, we do so with a fantastic club. Watford FC is the embodiment of our philosophy; DREAM. DEFY. DELIVER. They have a terrific fan-base and a superb vision for the future that we are delighted to share in.”