WATFORD, ENGLAND - MAY 02:  Watford owners Gino Pozzo (centre left) and his father Giampaolo Pozzo (centre right) look on during the Sky Bet Championship match between Watford and Sheffield Wednesday at Vicarage Road on May 2, 2015 in Watford, England.  (Photo by Richard Heathcote/Getty Images)

‘You’d assume player spend will increase’ says Watford exec after currency deal

Watford have once again shown themselves to be ahead of the curve by agreeing a unique deal with Divisa Capital which could save them significant money in the transfer market.

The deal, which commences immediately and will run for three years, means the Hornets will benefit from the best possible exchange rates when conducting international transfer deals. Watford have signed 34 players from abroad on a permanent basis since the Pozzo family bought the club in 2012. A further 22 deals have been done for loan players in the same period, highlighting the potential for savings.

In striking a deal with the London-based company, the Hornets have become the first club in the Premier League to enter an agreement with a foreign exchange trading company, underlining the desire to position the club in a global stage. This comes on the back of being the first Premier League club to have DRYWORLD as their kit supplier. Divisa Capital have, according to City A.M, paid a six-figure sum for the right to work with Watford.

Spencer Field, Watford’s head of commercial, told City A.M: “I think this is potentially very significant, given the amount of money that could be going overseas. If you look at £100m coming into the club from TV money, you’ve got to think a decent proportion of that will be going on players. So a percentage point here or there can clearly be significant.

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“One would assume the amount of spending on players will continue to increase. Having a partner who understands the complexities of FX trading and how we should do our deals to maximise the benefit we get from transferring money internationally can only be of benefit to us.”

The Premier League will no longer be sponsored by Barclays next season – with up to seven different commercial partnerships expected in their place – meaning Watford will be able to advertise Divisa Capital on pitchside hoardings. The company, which has offices in the United States and New Zealand, will also enjoy hospitality at Vicarage Road.

“Next year clubs are going to get a windfall,” Arik Oslerne, a director at Divisa Capital, told City A.M. “A lot of that is going to be spent on players from Europe, so they’ll have Euro needs, and Latin America – it’s very likely this money will be spent heavily. And with Barclays no longer having exclusivity, it opens the doors for clubs to think about how they utilise their FX.”